Drambuie – 70cl

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Drambuie is a golden-coloured, 40% ABV liqueur made from Scotch whisky, honey, herbs and spices. The brand was owned by the MacKinnon family for a hundred years but was bought by William Grant & Sons in 2014

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Drambuie is a golden-coloured, 40% ABV liqueur made from Scotch whisky, honey, herbs and spices. The brand was owned by the MacKinnon family for a hundred years but was bought by William Grant & Sons in 2014

Since 2007, work has been done to strengthen the reputation of the brand after a downturn in popularity and sales.

Drambuie’s popularity is largely attributed to the rusty nail cocktail in which it’s paired with scotch. The Prohibition-era cocktail took the edge off bootlegged whiskey and helped introduce U.S. drinkers to the newly imported liqueur. The fact that it was a favorite drink of the Rat Pack (Frank Sinatra, Dean Martin, Sammy Davis Jr etc.) helped propel the rusty nail and Drambuie to the fame they retain today.

In 2009, Drambuie launched The Royal Legacy of 1745, an upscale malt whisky liqueur. The 40% alcohol by volume spirit won the Drinks International Travel Retail Award for Best Travel Retail Drinks Launch at the TFWA, Cannes, France in October 2009.

To celebrate the centenary of Drambuie’s being bottled in Edinburgh, the makers launched a new style of bottle and embarked on a television and print advertising campaign in 2010. The new bottle, which is clear, allows the colour of the liqueur to be seen. It has a new interlocking ‘DD’ Drambuie – 70cl icon behind the brand name which also appears on the neck.

Get a bottle of Drambuie – 70cl in Lagos, Nigeria from myliquorhub.com and have it delivered to your doorstep.

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